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NPD Launches BeautyTrends Service in Spain

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By: TOM BRANNA

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SPAIN:  The NPD Group Inc. has launched its BeautyTrends panel in Spain to measure the prestige beauty market through retail sell-through data. NPD BeautyTrends and IRI InfoScan have also joined efforts to offer the most comprehensive vision of the Spanish beauty market, prestige beauty by NPD and the beauty mass market by IRI. The first data delivery is scheduled in early 2009 with two years of historical data. The new service will track fragrance, makeup and skin care sales from the categor...

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